Porsche 99X Electric Gen 3 EVO

For the first time in Formula E history, the TAG Heuer Porsche Team reinvents its livery and we brought the transformation to life.

Concept    Art direction    Production 

Teasers.

We kicked off the pre-launch on social media, building curiosity and driving traffic ahead of the big reveal.

@porsche.motorsport

Behind the scenes.

We had to deal with night shifts, bad weather and unexpected local festivities. All worth it!

@central studio